Privacy Policy

1. Introduction

Tree Service Chester ("we", "our" or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this Privacy Policy carefully. By accessing or using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email address, phone number)
  • Postal address and postcode
  • Property details and service requirements
  • Quote requests and project specifications
  • Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on our website
  • Referring website addresses
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for:

  • Providing and improving our tree care services
  • Responding to your inquiries and quote requests
  • Scheduling appointments and site visits
  • Communicating about our services and updates
  • Analysing website usage and improving user experience
  • Complying with legal obligations
  • Protecting against fraudulent or illegal activity

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

  • Consent: When you provide explicit consent for specific purposes
  • Contract: To perform our services and fulfil contractual obligations
  • Legitimate Interest: For business operations and improving our services
  • Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

  • With your explicit consent
  • To trusted service providers who assist in our operations
  • When required by law or to protect our rights

In connection with a business transfer or merger

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

  • Customer records: 7 years for accounting and legal purposes
  • Quote requests: 2 years or until services are completed
  • Website analytics: 26 months (Google Analytics default)
  • Marketing communications: Until you opt out

7. Your Data Protection Rights

Under GDPR and UK data protection laws, you have the following rights:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Transfer your data to another service
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at info@treeservicechester.co.uk or call 01244 667186

8. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. For detailed information about our cookie usage, please refer to our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and updates
  • Access controls and staff training
  • Secure backup and recovery procedures

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Tree Service Chester
Email: info@treeservicechester.co.uk

Phone: 01244 667186

Service Area: Chester and surrounding areas.